Craig has been working in the Information Technology and eBusiness marketing domains since 2000 and also draws from a wide range of commercial experience over the past 23 years within the academic, hospitality, retail and traditional marketing sectors.

craig-allan-visionary-group-lgOver the years his expertise has been retained by such well known organisations as Myer Stores, Novotel, Telstra, IBM and the University of Ballarat.Recently as the Global Marketing Manager of an award winning Australian software company, Craig was responsible for developing strategies to expand into several key markets, including North America, Europe and Asia; resulting in a four-fold increase in sales over a 3 year period.

An intimate knowledge of eBusiness, Internet marketing and marketing strategy has been attained from industry experience and also graduating from tertiary study with a Bachelor of Information Technology and also a Bachelor of Business (eBusiness) (Honours) from one of Australia's leading regional institutions, the University of Ballarat. Craig has also lectured and coordinated a number of IT management and eBusiness subjects, as well as presenting several seminars and workshops in the field of marketing strategy, Search Engine Optimisation and eBusiness.

Craig started consulting in 2007 to assist small to medium businesses to market themselves globally via the Internet, empowering companies to reach out into the global marketplace and compete head-on with multinational firms. As a provider of customised, bespoke solutions, Visionary is well placed in delivering quality marketing research, strategy and campaigns to client companies - a complete solution within one company.

Research Publications:

2003 SEAANZ Conference: A Framework for the Adoption of ICT and Security Technologies by SME's

eBusiness Honors Thesis: The Use of ICT by Regional Australian SMEs

Social Media (click to connect):

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Testimonials:

"Upon contacting the Visionary Group I was impressed with their professionalism and 'can do attitude". Nothing was too hard or any trouble, and they were more than patient in dealing with me - a total computer "technophobe". They explained in my language what would work for my legal brand to better enhance my website. I knew what I wanted, they listened, suggested alternatives and were not afraid to think outside the square. I would recommend the Visionary Group to any business."
Sarah Wade - Director, Employers Legal

"A huge thank you to Rachel from Visionary for mentoring me not only on building my business Feathers by Faith but on how to juggle being a business woman and a stay at home mum. She covered so many different topics and gave me the confidence to take my business to the next level and in turn to become a true success. The advice she has given on where to market my business has led to more work opportunities and she has sent me on business paths I never would have though of. I will be forever grateful for the support and kindness she has shown be over the past 8 months and I look forward to working with her in the future."
Faith Valent, Feathers by Faith