A digital strategy should be an extension of your marketing plan and developed with your business plan considered.
We believe that a good digital strategy is created from sound research and will create effective campaigns that produce leads ultimately converting into sales for your business. See our Integrated Marketing section for more details.
Positioning your business to gain exposure in the digital space can be confusing and time consuming. Visionary provides assistance to business by developing and implementing campaigns across these 5 key areas (identified by Google as essential elements to digital marketing):
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Location Based Search
- Social Media
- Email Marketing
Natural optimisation of the site to appear (at least) on the first page of SERP’s will reduce the reliance on PPC campaigns, thus allowing savings to be used in new product launches, or to promote underperforming areas of the business.
Targeted keywords are essential to the success of this technique, which are utilised within the website code (HTML) and also website copy, calls to action, titles, tags and other areas. This is the core element of the Internet Marketing strategy, techniques used in this area deliver positive long term and cost effective results to your site.
An advertising campaign, such as Google AdWords, can quickly allow your website to be positioned in Search Engine Result Pages (SERP), thus drawing in prospective customers to visit your site; ultimately increasing your sales and gaining critical mass within the marketplace.
As the term suggests, this is a paid advertising technique; you pay each time someone clicks on your advertisement; this price is based on targeted keywords that accurately describe your products and services; targeted call to action adverts draw visitors to enter your site.
The rapid adoption of Smartphones has made searching mobile, with the integration of maps for search consumers can quickly find products and searches while out and about.
This simple yet effective marketing technique can boost your online presence greatly, particularly from a convenience perspective for the consumer; map based search also allows for customers to review your business and for you to add details about your products and services as well driving traffic into your business website.
Social Media has transformed how companies communicate with consumers, there is also a lot to know to be able to utilise Social Media effectiively and many businesses feel the risk is too high - mastering Social Media is a serious strategic advantage for your firm.
There's also so many platfoms out there, each with a specific demographic... with Visionary's support you can leverage the right one for your business and messaging.
Email marketing is as important as ever, this is where your prospects and existing clients keep in touch and up-to-date with your expertice and offerings; a timely, coordinated and informative communications vehicle such as eNews is an essential element for a successful Internet marketing campaign.
Keeping your email marketing legally responsible is very important, in Australia severe penalties apply companies found to be 'spamming' people; this an other potential pitfalls to the uninitiatied can very damaging, Visionary works with client partners to make sure email marketing is a positive marketing channel.
Modern websites require ongoing attention to maintain relevancy for both your customers and Google. Visionary has the following additional services to help you:
Website Development Services
No website is too big or small; No industry is too complex; Visionary has managed a diverse range of website development projects as can be demonstrated in our Portfolio. (visionary-group.com.au)
Whether your need is a brand new website (maybe your first) or a re-development of your existing site, Visionary can help.
Visionary recommends and uses Joomla! content management systems. Follow this link
Integrated Content Updates
For both text and imagery across your website, social media, blog and your newsletter. Ensuring consistency, engagement and optimisation success.
Digital Management—Looking after you
Hosting, domain and e-mail management
Back-ups, archiving & uptime monitoring
Insight data and statistics
CMS Management & updates (Joomla! and Wordpress)