About Visionary Group

If you are looking for a partner in business, who will provide you with the knowledge, experience and expertise in online business, then look no further - you have found us.

We offer a range of products and services for start-up, micro and small business in addition to a range of retainers suited to those in business around 5 years and medium enterprises.

Our philosophy is to support our clients at whatever stage of business that you are in. We value add to your Visionary experience by offering:

Visionary provides original concepts and ideas. A demonstrated return on investment. A relaxed and professional approach. Experienced consultants. A strong network for the benefit of our clients.

Download our Capability Statement - a more detailed version is available by This email address is being protected from spambots. You need JavaScript enabled to view it.

“We help you grow your business”

Visionary is Rachel Allan and Craig Allan {and our team of as-needed-contractors}. We want people to understand the opportunity that is available to them in the online world. We want people to have the capability to own great online businesses. If this is you we would like to partner with you.

Rachel and Craig are highly sought after as facilitators, guest bloggers, speakers and panellists. Providing insights into the areas of Market Research; Strategy Development; Campaign Development; Internet Marketing; Social Media Management; Integrated Marketing; Website Development; Event Management; Branding; Communications, and; e-Commerce.

“We specialise in creating effective digital strategies and developing online businesses.”

Point of Difference
Our approach is holistic: ensuring you have a strong foundation both, offline and online to support your business growth.

Providing Information to give you Knowledge that will Empower you to create and market your business. Providing clarity and harnessing the passion you have for your business. Uniquely we also provide opportunities for Collaboration and sharing that fits our business philosophy.

Visionary provides you with technical Insight and marketing Experience that will develop your Skills to create and market your online business. However if you lack the time Visionary can deliver on your plan, ensuring you understand the process at every step.

Through our Expertise Visionary provides you with the Capability that will enable you to create and market your business with Competence and Proficiency. Helping you to understand the dynamics and management of business, especially in the digital world.

Our customised solutions have been created with the understanding that every business and owner is unique. The diverse range of services and products we offer is testament to this. 

Our Story
With humble beginnings in 2004 Visionary’s 10 year story shows expansion and then consolidation to meet the changing world of the owners. In that time Visionary has partnered with a range of national and state based client partners, from micro-businesses to ASX20 firms, on a multitude of online and offline projects.

Located in Victoria’s fastest growing community of Ballarat, Visionary has chosen this thriving city for our headquarters. With forecast population growth and strategies in place to support service businesses and the ICT industry, coupled with its location to Western Victoria and other major provincial centres. Visionary also has a Melbourne CBD location to assist with the servicing of our clients.


Rachel launches When Business Meets Baby


Focus on core business begins in earnest

Online shop is closed down and Visionary weddings comes to an end
Visionary launches Marketing Lounge and Online Courses

Visionary ends all self funded events & begins wind down of Visionary weddings, maintaining an online store
Final Visionary wedding expo is held
Rejoins Send Out Cards

Final Baby & Children’s Expo is held

Visionary Group Created
First Ballarat Baby & Children’s Expo held

Ballarat Brides is renamed to Visionary wedding expo and expanded to 2 events per year
Visionary joins Send Out Cards

Jalapeno eBusiness and Visionary events & marketing merge to create Visionary events, marketing, ebusiness

CARK Enterprises Pty Ltd created
First Ballarat Brides event is held

Re-launched as Visionary events & marketing
Jalapeno eBusiness Consulting founded by Craig Allan
Eventuresque is purchased launching Visionary weddings as a hire & styling business

Visionary events founded by Rachel Kinscher

Rachel Allan - BMgmt

Waking from the daze of new motherhood, with the realisation that all learned knowledge about business and life had to be re-evaluated. Rachel has been able to re-create herself to achieve a balance that enables her to share in the joy of watching a little person grow, develop a business, juggle domestic life and not lose the plot – too much!

Her combined experince as a business owner of 12 years, and a mum for 5½ years, she has learned a lot about life, business and herself. While it has not always been an easy ride, it has definitely been fulfilling. She feels a strong calling to share her discoveries (and the wisdom of other parents and experts) in a new book, When Business Meets Baby.

rachel-kinscher-visionary-group-lgRachel understands that business success can be achieved by all, and her passion is to help others to achieve their business dreams also. She draws strength by connecting like-minded people, creating pathways and business opportunities for people, especially women, who want to develop and grow their own business. In 2017 Rachel will become the Ballarat Branch Director for Business in Heels International.

Rachel’s expertise is in Integrated Digital Marketing, basically anything web based, she is a self proclaimed closet geek, and especially enjoys making life easier by use of online resources-which feeds her obsession to be organised in all areas of business and life. Her skills also include social media, branding, communication and marketing in general.

She has experience with many industries and a variety of business and organisation types from Government to Not For Profits and Small to Medium sized Business. Having operated and worked in a number of SMEs she has an understanding of the needs and pressures of business and particularly the owners. Rachel believes that with her experience she can provide the right advice to grow businesses, it is up to the business owner to listen and take action.

Rachel began her career working in local government at City of Ballarat and then Ararat Rural City Council in the economic development, events and tourism units. After 18 months working in Scotland in conferencing and hospitality, Rachel returned to Australia and renewed her career in project, marketing and event management before beginning Visionary in 2007.

At Visionary, Rachel manages our Blog (Visionary Thoughts) she also has a number of clients she is mentoring or provides consultancy services to for our portfolio follow this link. Rachel also facilitates the online course Inspired Business & Life Design: for mums seeking balance.

Community involvement and Philanthropic causes are of strong importance to Rachel both professionally and personally. In 2015 she supported Eureka Mums with the organising of a Gala Dinner and she assists at the Ballarat Centre of Music and Arts (BCMA) as an artistic support co-ordinator. She has also been a Director and Secretary for BREAZE Inc, and been members of Federation University Children's Centre Education Reference Group. She is a founding member of Ballarat Business Women and has held the posts of Vice Chair and Chair.

She is available for guest speaking, workshop facilitation and guest blogging. Rachel is currently a facilitator and mentor for Motivating Mum, Central Highlands Digital Enterprise Program and Ballarat Business Centre. She currently writes and moderates for Project Mum, SavySME, Content Magazine, and AusMumpreneur. Rachel is also a regular delivering and facilitating workshops for Ararat Rural City Council, Pyrenees Shire Council and Ballarat Business Centre. She enjoys writing and speaking on topics connected with – starting and developing a business; social media; integrated marketing and being a mum in business.

Her purpose in business and life is to strengthen her networks and to use her expertise to help others. Through her business activities and also an increasing investment property portfolio she is aiming to create strong residual income. She is currently working toward a 'mobile business' that will allow more travel time with her family and their new Camper Trailer.

Ultimately she strives to be the best mum to an active and spirited 5.5 year old who keeps life interesting and full.

Rachel's personal social media:

 Linkedin Facebook Pinterest Google-Plus 

When Business Meets Baby Rachel Allan cover

Craig Allan - BIT, BBus (eBusiness, Honours)

Craig has been working in the Information Technology and eBusiness marketing domains since 2000 and also draws from a wide range of commercial experience over the past 23 years within the academic, hospitality, retail and traditional marketing sectors.

craig-allan-visionary-group-lgOver the years his expertise has been retained by such well known organisations as Myer Stores, Novotel, Telstra, IBM and the University of Ballarat.Recently as the Global Marketing Manager of an award winning Australian software company, Craig was responsible for developing strategies to expand into several key markets, including North America, Europe and Asia; resulting in a four-fold increase in sales over a 3 year period.

An intimate knowledge of eBusiness, Internet marketing and marketing strategy has been attained from industry experience and also graduating from tertiary study with a Bachelor of Information Technology and also a Bachelor of Business (eBusiness) (Honours) from one of Australia's leading regional institutions, the University of Ballarat. Craig has also lectured and coordinated a number of IT management and eBusiness subjects, as well as presenting several seminars and workshops in the field of marketing strategy, Search Engine Optimisation and eBusiness.

Craig started consulting in 2007 to assist small to medium businesses to market themselves globally via the Internet, empowering companies to reach out into the global marketplace and compete head-on with multinational firms. As a provider of customised, bespoke solutions, Visionary is well placed in delivering quality marketing research, strategy and campaigns to client companies - a complete solution within one company.

Research Publications:

2003 SEAANZ Conference: A Framework for the Adoption of ICT and Security Technologies by SME's

eBusiness Honors Thesis: The Use of ICT by Regional Australian SMEs

Social Media (click to connect):

Connect with Craig on Linkedin Connect with Craig on Facebook Connect with Craig on Google Plus


"Upon contacting the Visionary Group I was impressed with their professionalism and 'can do attitude". Nothing was too hard or any trouble, and they were more than patient in dealing with me - a total computer "technophobe". They explained in my language what would work for my legal brand to better enhance my website. I knew what I wanted, they listened, suggested alternatives and were not afraid to think outside the square. I would recommend the Visionary Group to any business."
Sarah Wade - Director, Employers Legal

"A huge thank you to Rachel from Visionary for mentoring me not only on building my business Feathers by Faith but on how to juggle being a business woman and a stay at home mum. She covered so many different topics and gave me the confidence to take my business to the next level and in turn to become a true success. The advice she has given on where to market my business has led to more work opportunities and she has sent me on business paths I never would have though of. I will be forever grateful for the support and kindness she has shown be over the past 8 months and I look forward to working with her in the future."
Faith Valent, Feathers by Faith